Successful branding begins with the right logo.  But not all logos are created equal.  More than just the combination of text and images, a logo is a graphical snapshot of every aspect of your organization.  At JPMicro, we take a professional perspective on branding, and can help you create the right image for you and your organization.

Have you ever noticed that the logos of Fortune 500 companies are clean, simple and uncomplicated?  That's because they follow a strict formula that answers the following three questions:

1. Will it resize well?  A great logo is designed with more than letterhead and a website in mind.  In time, you may find that you need to reproduce your logo in an infinite number of sizes, from extremely large to extremely small.  An overly-drawn logo will usually not lend itself to scaling, and may not look good at smaller or larger sizes than it was designed in.

2. Does it work well in black and white?  A business logo finds itself on faxes, checks, business forms and many other one-color materials.  A logo that relies on extensive use of color is usually expensive and tedious to reproduce.  Look at the logos of Fortune 500 companies and see how they use simple shapes, color, and text to portray their image.

3. Is it memorable?  An overly-illustrated logo is difficult for most people to remember.  A great logo is designed with simple shapes and colors for fast identification and memory retrieval.  When creating a memorable logo, simplicity speaks volumes.